Are you a small business owner? Have you been thinking about getting your own website? Not sure if you really need one? Getting your business online is a very big decision – and you need to be the one to make it. We’ve put together a little list that should help you get started with making an informed decision.
Why do I need a website?
#1 Get noticed
Having your own website makes everything feel so much more real. When someone asks about your work, you can proudly ask them to have a look at your website – this itself will make your business seem more credible.
#2 Open all day, erryday!
Websites never sleep. Having a website is the perfect way to make your business available to potential customers all day long. Most people like to surf the web at night, when your physical workplace might be closed. A website is the equivalent of having an employee that works around the clock – even on weekends and holidays.
#3 Online brochure
A website helps you avoid the huge cost of creating, updating and distributing brochures. Your potential customers can find out about you and your products online. If you get most of your business through networking and personal connections, then trust that they would want to check out your website as well.
#4 Easy communication
Whether your website is built for customers or employees, online communication is fast and cost-effective. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about new products, upcoming events, special promotions, and so on. Unlike print ads which quickly become outdated, your website can provide current information and news. It also serves as a great means of getting feedback from your customers.
#5 Competitive edge
Today, more and more people use the internet to search for products and services they need. If your business doesn’t have a website, these potential customers will simply move on to your competitors who do.
#6 Level playing field
As a small business owner, having a skyscraper HQ might not be in the books (for now). But the internet doesn’t care – it welcomes all. A website will let you have a fighting chance against all the big guys you look up to.
#7 Think Global
Every small business owner dreams of being big someday. And to grow, a business needs to expand its market. Stop targeting only local customers and start thinking of reaching people in all corners of the world. A website will make it possible to connect with consumers from Reykjavik, even if your business is located in Adelaide.
So there you have it, a whole bunch of ways having a website could boost your business. Still having trouble making a decision? Or need advice on how to set up your own website? We have an awesome team who would be more than happy to help you get your business online. Get in touch today!